Business model

Innovation, manufacturing excellence and the protection of intellectual property
These are the core pillars of the PharmaNutra Group and are reflected in our business model:an integrated and flexible strategy, driven by market performance yet grounded in scientific expertise, financial strength and a highly competitive time-to-market.

“PharmaNutra combines cutting-edge R&D with a strong commercial mindset. This translates into impressive deployment capabilities that allow it transform ideas into tangible results.”

Andrea Lacorte, Chairman and co-founder of the PharmaNutra Group

MODEL


This dynamic business model, centred on innovation and quality, has allowed PharmaNutra to position itself as a leader in the healthcare sector, with a strong foundation for future growth.

01   Research & Development (R&D) +

Scientific research is the foundation of our business model. PharmaNutra continuously invests in R&D to develop cutting-edge nutraceutical solutions and innovative medical devices, supported by rigorous clinical studies and patented technologies. This approach allows the company to offer unique, effective and highly differentiated products that set it apart from competitors.

02   Vertical integration of the supply chain +

PharmaNutra maintains direct control over key stages of the production chain, from the formulation of proprietary raw materials to the distribution of the finished product. This ensures high-quality standards, full traceability and complete control over processes, leading to greater efficiency and sustainability.

03   Global vision +

The Group employs a diversified distribution strategy, working with a network of selected international partners and maintaining a direct presence in strategic regions through its subsidiaries, PharmaNutra U.S.A. Corp. and PharmaNutra España. Combining a global perspective with strong local presence allows the supply to be adapted to meet the specific needs of each market.

04   Multichannel approach +

PharmaNutra operates in both B2B and B2C settings, working with doctors, pharmacists and distributors while also leveraging the strength of its brands, known for their proven effectiveness and premium positioning. This dual approach enables it to reach a broad, diversified audience, strengthen its brand reputation and cover all commercial channels with an integrated strategy.

05   Strategic partnerships +

PharmaNutra collaborates with academic institutions, research organisations and industrial partners to develop innovative projects and enhance its scientific expertise. These synergies enable the company to anticipate market trends and respond with cutting-edge solutions.

06   Sustainability and responsibility +

The Group integrates sustainability principles into its operations, focusing on reducing environmental impact and contributing to the well-being of the communities where it operates. This ethical, responsible approach adds value and strengthens the company’s reputation.