Pharmanutra strengthens its commitment to elite sport: agreement with Lorenzo Musetti, new Cetilar® Nutrition Ambassador

During the Australian Open, the Group announces a three-year agreement with the Italian tennis player ranked No. 5 in the ATP rankings, now officially a Cetilar^® Nutrition Ambassador

Pharmanutra announces a three-year sports partnership agreement with Lorenzo Musetti, one of the leading figures in Italian and international tennis and currently ranked No. 5 on the ATP Tour, who officially becomes a Cetilar^® Nutrition Ambassador.

The agreement strengthens the Group’s strategy in professional sport, with a specific focus on advanced sports nutrition, scientific research, and support for competitive performance.

A strategic partnership focused on performance in professional tennis

The collaboration is part of Pharmanutra’s long-term vision, driven by a constant commitment to developing nutrition solutions based on scientific evidence, designed to meet the specific needs of athletes competing at the highest level.

Launched in 2023, Cetilar^® Nutrition is the Group’s advanced sports nutrition line, developed to support energy, strength, endurance, and recovery in endurance sports and high-intensity disciplines such as professional tennis.

The agreement provides for close collaboration between the company and Musetti, aimed at optimising performance through the use of Cetilar^® Nutrition products in one of the most demanding sports in terms of physical continuity, intensity, and recovery.
In addition to the Nutrition line, the athlete and his coaching staff will also be able to rely on the effectiveness of Pharmanutra’s entire product portfolio, further strengthening the scientific and practical value of the partnership.

Research, innovation and continuous improvement: a shared vision

This new collaboration confirms Pharmanutra’s approach to sports partnerships: structured, long-term relationships, built on research, innovation, and direct interaction with athletes — key elements in the ongoing development and refinement of product formulations.

Roberto Lacorte (Vice Chairman and CEO of Pharmanutra S.p.A.) comments: “As far as sports partnerships are concerned, 2026 could not have started any better for Pharmanutra. Lorenzo Musetti is an outstanding champion, one of the very best in the world, an exceptional tennis talent – still young, with significant room for growth – and we are truly proud to welcome him among the ambassadors of our Cetilar^® universe. Musetti and Pharmanutra found each other naturally, got to know each other, and connected. In meeting him, we discovered not only the champion admired by all of Italy, but also the man: a remarkable young person, endowed not only with tennis brilliance, but also with great seriousness and professionalism, a sharp mind and a strong sense of balance. This partnership will be a source of motivation for both sides: on the one hand, our goal is to contribute to improving his performance through our products; on the other, Musetti himself and his team will provide us with direct feedback, enabling us to continue our constant work of optimisation and enhancement of the Cetilar^® line.”

From the athlete’s perspective, the partnership represents a shared journey based on discipline, awareness, and attention to detail.

Lorenzo Musetti states: “Every day I strive to push beyond my limits, both on and off the court. Performance is not built through training alone, but also through the daily choices we make when no one is watching: supplementation is a key part of that journey. In my partnership with Pharmanutra and the Cetilar^® Nutrition line, I recognised values that truly reflect my own philosophy – discipline, a constant pursuit of excellence and a strong determination to improve. Representing this brand is a great source of pride for me and an additional motivation to keep growing, with the aim of competing at the highest level at all times.”

A new milestone in Pharmanutra’s sports partnership strategy

Through the three-year agreement with Lorenzo Musetti, Pharmanutra continues to strengthen its presence in international professional sport, enhancing the role of Cetilar^® Nutrition as a reference brand for advanced sports nutrition, scientific innovation, and tangible support for competitive performance.