PharmaNutra launches its official store on Amazon

The Pharmanutra Amazon store marks an important milestone in the Group’s digital evolution.

Pharmanutra has officially launched its official store on Amazon.it, representing a key step in the Group’s digital transformation and omnichannel growth.

This new direct-to-consumer channel complements the existing digital ecosystem — including the corporate websites, brand platforms, and the recently redesigned pharmanutra.it — with the aim of providing reliable, consistent content that is now also accessible through direct online purchase.

Brand protection and market control

The Pharmanutra Amazon store is managed directly by the company to ensure proper product positioning and safeguard brand identity through an integrated and flexible strategy, aligned with today’s consumer habits and expectations.
Sales are available exclusively in Italy and in countries where no official distribution partners are present, thus protecting the Group’s international distribution model, which is based on exclusive and long-term collaborations.

With complete product pages and a simplified purchasing experience, the Amazon store enhances public visibility, reinforces brand recognition, and positively impacts offline activities by working in synergy with the commercial network.

This online sales initiative — already well established in China through cross-border e-commerce platforms and recently launched in the US by the Group’s subsidiary Pharmanutra USA — aims to strengthen the visibility of the entire Pharmanutra product portfolio, including products distributed internationally.

A constantly expanding catalogue

Available on Amazon.it, the store currently features a selection of the company’s leading nutraceuticals, such as the newly launched ApportAL® Boost, officially introduced to the market last week.
The product catalogue will be progressively expanded in the coming months to include the full Pharmanutra range.

Visit the Official Pharmanutra on Amazon