{"id":13002,"date":"2025-12-11T14:30:31","date_gmt":"2025-12-11T13:30:31","guid":{"rendered":"https:\/\/pharmanutragroup.com\/?p=13002"},"modified":"2025-12-15T11:57:47","modified_gmt":"2025-12-15T10:57:47","slug":"pharmanutra-international-expansion-alibaba-far-east","status":"publish","type":"post","link":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/","title":{"rendered":"Pharmanutra accelerates international expansion in the Far East through the Alibaba ecosystem"},"content":{"rendered":"

SDA Bocconi Report confirms the growth of e-commerce towards China<\/h2>\n

The latest SDA Bocconi Report<\/strong>, presented today by Alibaba<\/strong>, highlights the strategic role of digital marketplaces in supporting the European economy and the international growth of SMEs. Between 2022 and 2024, Alibaba platforms generated \u20ac38.6 billion in GDP<\/strong> across the six largest EU economies, creating more than 143,000 jobs in 2024<\/strong> alone.
\nItaly stands out as a key contributor, with \u20ac10.25 billion added to GDP<\/strong> and sales to China reaching \u20ac5.2 billion in 2024<\/strong>, up by nearly half a billion euros compared to the previous year. The most in-demand product categories among Chinese consumers include fashion and leather goods (67%), beauty and chemicals (10%), and home furnishings.<\/p>\n

The report also highlights the strong rebound of Chinese tourism in Europe, with Italy recording a +61% increase in visitors<\/strong> driven by the Fliggy platform, as well as emerging opportunities in ASEAN markets through Lazada, opening new growth prospects for Italian brands in countries such as Singapore, Indonesia, and Thailand.<\/p>\n

Pharmanutra: a successful digital model for internationalisation<\/h2>\n

For the Pharmanutra Group<\/strong>, these figures confirm the effectiveness of the digital strategy implemented in recent years.
\nAs stated by<\/strong> Carlo Volpi, COO and Board Member of Pharmanutra<\/strong>: \u201cThe Alibaba ecosystem has been a true accelerator for our international expansion, enabling us to strengthen our positioning, enhance brand visibility and develop a more advanced omnichannel approach. The experience with SiderAL\u00ae \u2014 launched on Tmall Global with the strategic support of Adiacent (Sesa Group) \u2014 clearly demonstrates how a digital, consumer-centric model can reduce market entry barriers, accelerate execution and provide deeper insights into direct-to-consumer dynamics in a highly competitive market such as China.\u201d<\/em><\/p>\n

Looking ahead, Pharmanutra aims to further consolidate its presence in China and seize the opportunities offered by emerging Southeast Asian markets, leveraging Alibaba platforms as a driver of international growth. The Group\u2019s objective is to continue innovating by investing in digital solutions and advanced marketing strategies <\/strong>to bring its high-quality products to an increasingly broad global audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

SDA Bocconi Report confirms the growth of e-commerce towards China The latest SDA Bocconi Report, presented today by Alibaba, highlights […]<\/p>\n","protected":false},"author":7,"featured_media":12999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,130],"tags":[],"class_list":["post-13002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-en","category-intranet-en","anno_documento-105"],"yoast_head":"\nPharmanutra accelerates expansion in the Far East with Alibaba<\/title>\n<meta name=\"description\" content=\"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmanutra accelerates expansion in the Far East with Alibaba\" \/>\n<meta property=\"og:description\" content=\"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\" \/>\n<meta property=\"og:site_name\" content=\"PharmaNutra Spa\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T13:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T10:57:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Silvia Rigotto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Rigotto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\"},\"author\":{\"name\":\"Silvia Rigotto\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a\"},\"headline\":\"Pharmanutra accelerates international expansion in the Far East through the Alibaba ecosystem\",\"datePublished\":\"2025-12-11T13:30:31+00:00\",\"dateModified\":\"2025-12-15T10:57:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\"},\"wordCount\":334,\"image\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png\",\"articleSection\":[\"Corporate\",\"Intranet\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\",\"url\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\",\"name\":\"Pharmanutra accelerates expansion in the Far East with Alibaba\",\"isPartOf\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png\",\"datePublished\":\"2025-12-11T13:30:31+00:00\",\"dateModified\":\"2025-12-15T10:57:47+00:00\",\"author\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a\"},\"description\":\"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.\",\"breadcrumb\":{\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage\",\"url\":\"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png\",\"contentUrl\":\"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pharmanutragroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharmanutra accelerates international expansion in the Far East through the Alibaba ecosystem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#website\",\"url\":\"https:\/\/pharmanutragroup.com\/en\/\",\"name\":\"PharmaNutra Spa\",\"description\":\"PharmaNutra S.p.A. | Azienda nutraceutica e farmaceutica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pharmanutragroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a\",\"name\":\"Silvia Rigotto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/02ddb26042ca9da8f904827762bf16dc07f555471271917a96652fbe700cf4c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/02ddb26042ca9da8f904827762bf16dc07f555471271917a96652fbe700cf4c6?s=96&d=mm&r=g\",\"caption\":\"Silvia Rigotto\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharmanutra accelerates expansion in the Far East with Alibaba","description":"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/","og_locale":"en_US","og_type":"article","og_title":"Pharmanutra accelerates expansion in the Far East with Alibaba","og_description":"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.","og_url":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/","og_site_name":"PharmaNutra Spa","article_published_time":"2025-12-11T13:30:31+00:00","article_modified_time":"2025-12-15T10:57:47+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png","type":"image\/png"}],"author":"Silvia Rigotto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Silvia Rigotto","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#article","isPartOf":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/"},"author":{"name":"Silvia Rigotto","@id":"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a"},"headline":"Pharmanutra accelerates international expansion in the Far East through the Alibaba ecosystem","datePublished":"2025-12-11T13:30:31+00:00","dateModified":"2025-12-15T10:57:47+00:00","mainEntityOfPage":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/"},"wordCount":334,"image":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage"},"thumbnailUrl":"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png","articleSection":["Corporate","Intranet"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/","url":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/","name":"Pharmanutra accelerates expansion in the Far East with Alibaba","isPartOf":{"@id":"https:\/\/pharmanutragroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage"},"image":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage"},"thumbnailUrl":"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png","datePublished":"2025-12-11T13:30:31+00:00","dateModified":"2025-12-15T10:57:47+00:00","author":{"@id":"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a"},"description":"Pharmanutra strengthens its growth strategy in China and Southeast Asia through Alibaba, leveraging digital platforms to accelerate global expansion.","breadcrumb":{"@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#primaryimage","url":"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png","contentUrl":"https:\/\/pharmanutragroup.com\/wp-content\/uploads\/2025\/12\/Pharmanutra-report-SDA-Bocconi-Alibaba-2025.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/pharmanutragroup.com\/en\/pharmanutra-international-expansion-alibaba-far-east\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pharmanutragroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Pharmanutra accelerates international expansion in the Far East through the Alibaba ecosystem"}]},{"@type":"WebSite","@id":"https:\/\/pharmanutragroup.com\/en\/#website","url":"https:\/\/pharmanutragroup.com\/en\/","name":"PharmaNutra Spa","description":"PharmaNutra S.p.A. | Azienda nutraceutica e farmaceutica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pharmanutragroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/87c7c96043b16455edc15bad5c74786a","name":"Silvia Rigotto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharmanutragroup.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/02ddb26042ca9da8f904827762bf16dc07f555471271917a96652fbe700cf4c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02ddb26042ca9da8f904827762bf16dc07f555471271917a96652fbe700cf4c6?s=96&d=mm&r=g","caption":"Silvia Rigotto"}}]}},"meta_box":{"file":[],"has-gallery":"0","file_en":[]},"_links":{"self":[{"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/posts\/13002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/comments?post=13002"}],"version-history":[{"count":1,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/posts\/13002\/revisions"}],"predecessor-version":[{"id":13005,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/posts\/13002\/revisions\/13005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/media\/12999"}],"wp:attachment":[{"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/media?parent=13002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/categories?post=13002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmanutragroup.com\/en\/wp-json\/wp\/v2\/tags?post=13002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}